Browse our collection of papers in
Branding
S/M/671. Dissertation. An evaluation of brand improvement strategies for Toyota
- WORDS:
- 18150
- DATE:
- 2012
- PRICE:
- 189.99 GBP
This dissertation discusses brand improvement strategies for Toyota Motor Corporation, and begins by providing an overview of the organisation and of the studies research questions. The objectives include to study how branding and brand image plays a role to establish a product’s positioning in the market, to find out the role of marketing in the success or failure of a product and analyse how marketing and branding can help to redeem a product’s tarnished image, to find out the specific reasons focusing around reports of unintended acceleration which tarnished Toyota’s quality image, and to discuss why Toyota positioned its decision making in Japan and elaborate reasons why Toyota was unresponsive to regulators and customers. The review of literature discusses a range of topics, some include brand equity, marketing communications, brand awareness, and brand communications. The paper provides a detailed evaluation of the research methodology, and after the findings are identified, the dissertation then concludes with recommendations.
KEYWORDS: Dissertation, brand improvement, Toyota Motor Corporation, brand image, tarnished image, Japan, brand equity, marketing communications, brand awareness, brand communications,
C/M/2639. An evaluation of the rebranding of GAP
- WORDS:
- 7050
- DATE:
- 2012
- PRICE:
- 79.99 GBP
This paper looks at logos and the influence of customer relations and uses GAP the clothing company as a case study. The paper begins by providing information on the history of logos, as well as detailing the relationship between branding and the logo. The history of GAP and its logo change is discussed, and the paper looks at management issues there. Information on the traditional GAP logo is discussed, and the paper then evaluates the public responses to the change. Blog, Twitter and Facebook responses are analysed before conclusions and recommendations are made.
KEYWORDS: Logo, customer relations, GAP, clothes, branding, blogs, Twitter, Facebook,
C/M/2638. Dissertation. Brand perception in tourism. Case study: Bangkok
- WORDS:
- 16150
- DATE:
- 2012
- PRICE:
- 169.99 GBP
This dissertation discusses, and focuses on Bangkok. The objectives are to examine what the current positioning of brand Bangkok is, to examine how theories of customer behaviour and customer satisfaction can be applied in the context of tourism marketing, to identify how UK tourists view the positioning of brand Bangkok, to assess what levels of customer satisfaction the brand Bangkok delivers to UK tourists, and to assess whether there are any promises in Brand Bangkok that do not deliver in reality and thus impact on overall tourist (customer) satisfaction. The review of literature discuses a range of topics, some of which include destination marketing, city branding, customer satisfaction, and the history and development of Bangkok. This is followed by the research methodology which details the data collection techniques used, as well as the research design. The results from the research are analysed, and the dissertation then concludes with recommendations for Bangkok, Thai tourist authorities and future research.
KEYWORDS: Dissertation, brand perception, tourism, Bangkok, customer behaviour, tourism marketing, customer satisfaction!,
C/M/2627. Branding in small business: case study of Reggae Reggae Sauce
- WORDS:
- 2850
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks at the brand management (BM) strategies used by small businesses offering a case study of Reggae Reggae Sauce and analysing the personality and BM approaches adopted by the owner manager of the business, Levi Roots. References are made to the brand theory highlighting prerequisites of a successful brand.
KEYWORDS: Branding, Small Business, Reggae Reggae Sauce,
C/M/2615. Proposal. Re-branding of GAP
- WORDS:
- 2000
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper proposes to explore the viability of a new logotype for the USA-based clothing company GAP. The importance of the brand name and logotype is explained, the content and structure of the proposed research is described, problems related to re-branding are addressed. The contribution of the research is considered, the timescale of work is indicated.
KEYWORDS: Proposal, re-branding of GAP,
C/M/2607. Impact of advertising on brand perception and brand preference
- WORDS:
- 4050
- DATE:
- 2012
- PRICE:
- 49.99 GBP
The paper looks at the influence of advertising on brand preference providing a review of literature on consumer behaviour towards advertising, brand theory, etc. The relationship between brand perception and preference for brands is explored, conclusions are made about the role of the Internet and social media in creating emotional links between consumers and brands that can increase brand preference.
KEYWORDS: Impact of advertising, brand perception, brand preference,
C/M/2590. Dissertation. Effect of branding on computer buying of customers in Dubai
- WORDS:
- 6350
- DATE:
- 2011
- PRICE:
- 69.99 GBP
The dissertation investigates the impact of the brand on buying decisions of Dubai consumers towards personal computers. Literature is reviewed on the theory of consumer behaviour and the theory of brand discussing the influence of branding on buying decisions. Primary research is conducted using interviews and questionnaires to evaluate the popularity of computer brands in Dubai consumers. Conclusions are made about the factors that have greatest impact on computer buying decisions suggesting recommendations about best promotion techniques in computer marketing for Dubai consumers.
KEYWORDS: Dissertation, effects of branding, computer buying, customers in Dubai,
C/M/2585. Dissertation. To What Extent Does Brand Image Stimulate Brand Perception in the UK and Kazakhstan? Case study: Zara
- WORDS:
- 9400
- DATE:
- 2012
- PRICE:
- 99.99 GBP
This dissertation looks at the determinants of brand perception and uses Zara, a fashion retailer as a case study. The objectives are to find out how brand associations and attitudes to brands are formed in the minds of customers, to identify the main channels through which brand image can affect brand perception of consumers, to compare the impact of ZARA’s brand image on consumer perceptions of the brand in the UK and Kazakhstan, and to provide specific recommendations to the management of ZARA on how to stimulate brand perception in the UK and Kazakhstan. The review of literature discusses theories of brand image and brand perception, including the penetration theory, mental states models, and the image congruency theory. The plan for the methodology is detailed, and the paper then examines all of the findings.
KEYWORDS: Dissertation, brand perception, Zara, brand image, consumer perceptions, UK, Kazakhstan!,
C/M/2551. An examination of the way in which branding has evolved. Case study Sony
- WORDS:
- 2000
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper looks at branding and uses Sony as a case study. The paper begins by providing background information on the concept of branding and the way in which it has changed over generations. Sony is then discussed in relation to the way in which changes in society has affected the design of branding.
KEYWORDS: Branding, Sony, change!,
C/B/4392. Literature review. How Does Unethical Behaviour Affect Brand Image?
- WORDS:
- 3000
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This literature review assesses the way in which unethical behaviour affects brand image. The paper begins by introducing background information on the subject, and follows with a scholarly literature review as well as a review of the mainstream literature.
KEYWORDS: Literature review, unethical behaviour, brand image,
S/M/662. Are brands the glue that bind reputations?
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on product brands, and aims to assess whether they can be seen as the glue that binds reputations. Concepts like brand image, brand equity, brand awareness, and brand loyalty are all examined, and the paper looks at the relationship between them all. As well as this, the paper also looks at the concept of employee brands.
KEYWORDS: product brands, brand image, brand equity, brand awareness, brand loyalty, employee brands,
C/M/2482. Dissertation. An investigation into the importance of branding and brand loyalty in the airline industry. Case study British Airways.
- WORDS:
- 17900
- DATE:
- 2012
- PRICE:
- 179.99 GBP
This dissertation looks at the importance of branding and brand loyalty in the airline industry, and uses British Airways (BA) as a case study. The study begins by identifying the background to the study, and to the case study. The dissertation aims to answer the following questions, “How effective has BA been in developing its brand” and “How has this brand development impacted upon the customer-brand relationship and their loyalty to the airline”? The review of literature discusses a wide range of topics, including product strategy, brand identity at BA, branding at BA, benefits of brand loyalty, and product levels. After the review of literature has been completed, the study then identifies all of the aspects regarding the research methodology. The study then analyses all of the data collected, and discusses the findings in detail.
KEYWORDS: Dissertation, branding, brand loyalty, airline industry, British Airways, BA, customer-brand relationship, product strategy, brand identity!,
C/M/2470. Theory of branding: definition of key concepts
- WORDS:
- 2850
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks into the theory of branding providing definitions to the branding concept, brand positioning, brand image, brand name, brand identity, brand architecture, brand equity, etc. Strategies of brand development are outlined, the measurements of the brand reputation strength in the competitive environment are discussed.
KEYWORDS: Branding theory, brand,
C/M/2452. Analysis of IKEA brand
- WORDS:
- 3550
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper examines the strengths of the IKEA brand using a “Suns and Satellite” model to analysed the company’s position and core values, reviewing the target customers and products of IKEA, evaluating the role of celebrity endorsement in the IKEA brand promotion, discussing IKEA brand logo, etc.
KEYWORDS: IKEA brand,
C/M/2417. Brand Management in McDonald's and Sony
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the approaches to international brand management adopted by Sony and McDonald’s. Branding strategies of both companies are examined describing their products, prices, advertising, practices in standardisation and adaptation, and the impact of international markets on their marketing mix. Recommendations are suggested about brand management options available to the companies.
KEYWORDS: Brand Management, Sony, McDonald’s, international markets,
C/M/2387. Dissertation. Brand development in Premier League
- WORDS:
- 6150
- DATE:
- 2011
- PRICE:
- 69.99 GBP
The dissertation examines the strategies of brand development adopted by companies that belong to the UK Premier League. The methodology of the research is based on the collection and analysis of secondary data. Literature is reviewed on models, frameworks and theories related to the concept of brand development in the Premier League industry. The history of the Premier League and its brand evolution is reviewed in the context of overall football development in the UK. Conclusions are made about the importance of sub-brands and product lines development within the Premier League industry. The researcher’s reflection is provided on the educational value of the research.
KEYWORDS: Dissertation, Brand development, Premier League, football,
C/M/2384. Dissertation. Role of integrated marketing communications in enhancing brand recognition of small catering companies
- WORDS:
- 9500
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The dissertation investigates the influence of marketing communication channels on the brand equity of small catering companies. Literature is reviewed on the theory of branding including the concept of branding, brand perception, brand equity, strategies of marketing communication, etc. The methodology of the research is based on secondary data and primary data collected from interviews with the owners of small catering businesses. Conclusions are made about the positive effects of marketing communication mix on the sales and revenues of small catering businesses.
KEYWORDS: Dissertation, integrated marketing communications, brand recognition, small catering companies,
C/M/2326. Brand and product management at Gorenje
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on Gorenje, a manufacturer of household appliances and aims to examine their brand and product management. The approach that Gorenje has used to build their brand in Europe is assessed, followed by an identification of their brand values. The companies key brand management issues are highlighted, and the paper evaluates Gorenje’s product portfolio.
KEYWORDS: Gorenje, household appliances, product management, Europe, brand values, brand management, product portfolio,
C/M/2324. An examination of the components of a successful brand. Case Study Louis Vuitton
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on branding, and aims to examine the reasons why some brands are more successful than others. The paper explains motifs and discusses the reasons behind branding. Louis Vuitton is examined as a case study, and the paper discusses the way in which they have secured their success. Secondary research is analysed in order to apply theory to the topic, and conclusions are made regarding exactly what organisations need to do in order to create a successful brand.
KEYWORDS: Branding, motifs, Louis Vuitton!,
C/B/4150. Branding and communication strategies of Innocent Drinks
- WORDS:
- 3300
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper aims to examine the branding and communication strategies of Innocent Drinks. The paper begins by performing a PESTEL and SWOT analysis for the organisation, and follows by detailing their branding and communication objectives. The paper then provides branding and communication strategies for innocent. Marketing communication at Innocent is evaluated as are their resources. The paper concludes with recommendations which look at the push and pull strategies as well as campaign budgets for media creative and placemen plans.
KEYWORDS: Branding, communication, Innocent Drinks, PESTEL, SWOT, marketing communication, resource analysis, push strategies, pull strategies, media creative, campaign budgets,
C/M/2300. An examination of brand management at Gorenje
- WORDS:
- 2150
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the concept of brand management, and focuses on Gorenje, a manufacturer of high quality domestic products. The approach that Gorenje has developed to establish their brand in Europe is examined, and the paper then highlights the companies brand values. The key brand management issues within Gorenje are examined, and the width and depth of Gorenje’s product portfolio is assessed. After this analysis is carried out, the paper then provides recommendations for the company to target international markets.
KEYWORDS: Brand management, Gorenje, domestic products, brand, product portfolio, brand values!,
S/M/654. Dissertation. Impact of branding on buying behaviour towards international brands in India
- WORDS:
- 16900
- DATE:
- 2011
- PRICE:
- 169.99 GBP
The dissertation investigates the perception of international brands by Indian students and its dependence on their buying behaviour. Literature is reviewed on the brand theory including the management of brand in international markets, the features of international marketing in India, etc. The methodology of the research is based on secondary data and primary data obtained from informal interviews with student residents of the posh region of Mumbai to define their attitudes towards international brands, particularly, Marks and Spencer (M&S) brand. Conclusions are made about the influence of brands on the purchasing behaviour of Indian students.
KEYWORDS: Dissertation, branding, buying behaviour, international brands in India, Marks & Spenser, M&S,
C/M/2285. Dissertation outline. Role of products and services' brands in social media of Chinese young audiences
- WORDS:
- 810
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper presents an outline of the dissertation on the role of brands in the social medium industry targeted at the Chinese youth. The aim and question of the research are formulated, sources and areas of the literature review are indicated touching on the theory of branding and social media, research methodology is described.
KEYWORDS: Dissertation outline, products services, brands, social media, Chinese young,
C/HR/1103. Group work in brand management research: individual report
- WORDS:
- 1050
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper presents the researcher’s report as a member of the work group engaged in brand management research. Information is provided on the background of the research, its sources and structure, encountered problems and their solutions, etc. Self-evaluation and researcher’s personal opinion of the group work are presented. The paper has no references.
KEYWORDS: Group work, brand management,
C/M/2275. Branding and Marketing strategies of Walt Disney
- WORDS:
- 690
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper looks at the strategies of branding and marketing used by Walt Disney describing the history of the company, explaining the concept of branding, and evaluating Disney’s approaches to branding based on classic fairytales and their screen versions.
KEYWORDS: Walt Disney, Branding, Marketing,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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Thank you for your quick response and delivery of the Nando's Paper, I really appreciated it. I have received the document.Sonja
