Browse our collection of papers in
Branding
C/B/4392. Literature review. How Does Unethical Behaviour Affect Brand Image?
- WORDS:
- 3000
- DATE:
- 2012
- PRICE:
- 39.99 GBP
This literature review assesses the way in which unethical behaviour affects brand image. The paper begins by introducing background information on the subject, and follows with a scholarly literature review as well as a review of the mainstream literature.
KEYWORDS: Literature review, unethical behaviour, brand image,
S/M/662. Are brands the glue that bind reputations?
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on product brands, and aims to assess whether they can be seen as the glue that binds reputations. Concepts like brand image, brand equity, brand awareness, and brand loyalty are all examined, and the paper looks at the relationship between them all. As well as this, the paper also looks at the concept of employee brands.
KEYWORDS: product brands, brand image, brand equity, brand awareness, brand loyalty, employee brands,
C/M/2482. Dissertation. An investigation into the importance of branding and brand loyalty in the airline industry. Case study British Airways.
- WORDS:
- 17900
- DATE:
- 2012
- PRICE:
- 179.99 GBP
This dissertation looks at the importance of branding and brand loyalty in the airline industry, and uses British Airways (BA) as a case study. The study begins by identifying the background to the study, and to the case study. The dissertation aims to answer the following questions, “How effective has BA been in developing its brand” and “How has this brand development impacted upon the customer-brand relationship and their loyalty to the airline”? The review of literature discusses a wide range of topics, including product strategy, brand identity at BA, branding at BA, benefits of brand loyalty, and product levels. After the review of literature has been completed, the study then identifies all of the aspects regarding the research methodology. The study then analyses all of the data collected, and discusses the findings in detail.
KEYWORDS: Dissertation, branding, brand loyalty, airline industry, British Airways, BA, customer-brand relationship, product strategy, brand identity!,
C/M/2470. Theory of branding: definition of key concepts
- WORDS:
- 2850
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks into the theory of branding providing definitions to the branding concept, brand positioning, brand image, brand name, brand identity, brand architecture, brand equity, etc. Strategies of brand development are outlined, the measurements of the brand reputation strength in the competitive environment are discussed.
KEYWORDS: Branding theory, brand,
C/M/2452. Analysis of IKEA brand
- WORDS:
- 3550
- DATE:
- 2012
- PRICE:
- 39.99 GBP
The paper examines the strengths of the IKEA brand using a “Suns and Satellite” model to analysed the company’s position and core values, reviewing the target customers and products of IKEA, evaluating the role of celebrity endorsement in the IKEA brand promotion, discussing IKEA brand logo, etc.
KEYWORDS: IKEA brand,
C/M/2417. Brand Management in McDonald's and Sony
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the approaches to international brand management adopted by Sony and McDonald’s. Branding strategies of both companies are examined describing their products, prices, advertising, practices in standardisation and adaptation, and the impact of international markets on their marketing mix. Recommendations are suggested about brand management options available to the companies.
KEYWORDS: Brand Management, Sony, McDonald’s, international markets,
C/M/2387. Dissertation. Brand development in Premier League
- WORDS:
- 6150
- DATE:
- 2011
- PRICE:
- 69.99 GBP
The dissertation examines the strategies of brand development adopted by companies that belong to the UK Premier League. The methodology of the research is based on the collection and analysis of secondary data. Literature is reviewed on models, frameworks and theories related to the concept of brand development in the Premier League industry. The history of the Premier League and its brand evolution is reviewed in the context of overall football development in the UK. Conclusions are made about the importance of sub-brands and product lines development within the Premier League industry. The researcher’s reflection is provided on the educational value of the research.
KEYWORDS: Dissertation, Brand development, Premier League, football,
C/M/2384. Dissertation. Role of integrated marketing communications in enhancing brand recognition of small catering companies
- WORDS:
- 9500
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The dissertation investigates the influence of marketing communication channels on the brand equity of small catering companies. Literature is reviewed on the theory of branding including the concept of branding, brand perception, brand equity, strategies of marketing communication, etc. The methodology of the research is based on secondary data and primary data collected from interviews with the owners of small catering businesses. Conclusions are made about the positive effects of marketing communication mix on the sales and revenues of small catering businesses.
KEYWORDS: Dissertation, integrated marketing communications, brand recognition, small catering companies,
C/M/2326. Brand and product management at Gorenje
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on Gorenje, a manufacturer of household appliances and aims to examine their brand and product management. The approach that Gorenje has used to build their brand in Europe is assessed, followed by an identification of their brand values. The companies key brand management issues are highlighted, and the paper evaluates Gorenje’s product portfolio.
KEYWORDS: Gorenje, household appliances, product management, Europe, brand values, brand management, product portfolio,
C/M/2324. An examination of the components of a successful brand. Case Study Louis Vuitton
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on branding, and aims to examine the reasons why some brands are more successful than others. The paper explains motifs and discusses the reasons behind branding. Louis Vuitton is examined as a case study, and the paper discusses the way in which they have secured their success. Secondary research is analysed in order to apply theory to the topic, and conclusions are made regarding exactly what organisations need to do in order to create a successful brand.
KEYWORDS: Branding, motifs, Louis Vuitton!,
C/B/4150. Branding and communication strategies of Innocent Drinks
- WORDS:
- 3300
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper aims to examine the branding and communication strategies of Innocent Drinks. The paper begins by performing a PESTEL and SWOT analysis for the organisation, and follows by detailing their branding and communication objectives. The paper then provides branding and communication strategies for innocent. Marketing communication at Innocent is evaluated as are their resources. The paper concludes with recommendations which look at the push and pull strategies as well as campaign budgets for media creative and placemen plans.
KEYWORDS: Branding, communication, Innocent Drinks, PESTEL, SWOT, marketing communication, resource analysis, push strategies, pull strategies, media creative, campaign budgets,
C/M/2300. An examination of brand management at Gorenje
- WORDS:
- 2150
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the concept of brand management, and focuses on Gorenje, a manufacturer of high quality domestic products. The approach that Gorenje has developed to establish their brand in Europe is examined, and the paper then highlights the companies brand values. The key brand management issues within Gorenje are examined, and the width and depth of Gorenje’s product portfolio is assessed. After this analysis is carried out, the paper then provides recommendations for the company to target international markets.
KEYWORDS: Brand management, Gorenje, domestic products, brand, product portfolio, brand values!,
S/M/654. Dissertation. Impact of branding on buying behaviour towards international brands in India
- WORDS:
- 16900
- DATE:
- 2011
- PRICE:
- 169.99 GBP
The dissertation investigates the perception of international brands by Indian students and its dependence on their buying behaviour. Literature is reviewed on the brand theory including the management of brand in international markets, the features of international marketing in India, etc. The methodology of the research is based on secondary data and primary data obtained from informal interviews with student residents of the posh region of Mumbai to define their attitudes towards international brands, particularly, Marks and Spencer (M&S) brand. Conclusions are made about the influence of brands on the purchasing behaviour of Indian students.
KEYWORDS: Dissertation, branding, buying behaviour, international brands in India, Marks & Spenser, M&S,
C/M/2285. Dissertation outline. Role of products and services' brands in social media of Chinese young audiences
- WORDS:
- 810
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper presents an outline of the dissertation on the role of brands in the social medium industry targeted at the Chinese youth. The aim and question of the research are formulated, sources and areas of the literature review are indicated touching on the theory of branding and social media, research methodology is described.
KEYWORDS: Dissertation outline, products services, brands, social media, Chinese young,
C/HR/1103. Group work in brand management research: individual report
- WORDS:
- 1050
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper presents the researcher’s report as a member of the work group engaged in brand management research. Information is provided on the background of the research, its sources and structure, encountered problems and their solutions, etc. Self-evaluation and researcher’s personal opinion of the group work are presented. The paper has no references.
KEYWORDS: Group work, brand management,
C/M/2275. Branding and Marketing strategies of Walt Disney
- WORDS:
- 690
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper looks at the strategies of branding and marketing used by Walt Disney describing the history of the company, explaining the concept of branding, and evaluating Disney’s approaches to branding based on classic fairytales and their screen versions.
KEYWORDS: Walt Disney, Branding, Marketing,
C/M/2274. Dissertation. Relationship between brand equity, consumer behaviour and company's financial performance: case study of China
- WORDS:
- 19600
- DATE:
- 2011
- PRICE:
- 199.99 GBP
The dissertation investigates the link between the patterns of consumer behaviour and the market success of the brand. Literature is reviewed on the theory of branding touching on the nature of the brand image, brand equity, brand name, brand associations, brand loyalty, brand perceptions in China, measurements of brand equity, etc. The dissertation employs the methods of secondary research. Conclusions are made about the effect of branded products on the global market and the Chinese market.
KEYWORDS: Dissertation, brand equity, consumer behaviour, financial performance, Chinese market, branding,
C/FC/250. American Apparel's branding strategy
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the new fashion brands introduced by American Apparel (AA) to target the border between Generation X and Generation Y consumers. AA background is described, their advertising policy is analyzed discussing AA image of integrity and social corporate responsibility, and its role in the fashion industry.
KEYWORDS: American Apparel, branding, fashion,
C/M/2266. Dissertation. Marketing and branding strategies of Malaysia Airlines
- WORDS:
- 9050
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The dissertation investigates marketing strategies adopted by Malaysia Airlines (MAS) towards branding. Literature is reviewed on the theory of marketing and branding, the features of modern air travel and airline industry, brand identity management in the airline industry, the use of analytical models of SWOT and 4P marketing mix as marketing tools, etc. The methodology of the research is based on secondary data and primary data obtained from interviews and questionnaires with MAS customers. Conclusions are made about brand identity techniques and promotional schemes that can help the airlines to gain customer attention.
KEYWORDS: Dissertation, marketing, branding strategies, Malaysia Airlines, SWOT, marketing mix,
C/M/2261. Walt Disney's branding strategy
- WORDS:
- 970
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper examines the features of the Disney brand describing the background of Walt Disney Company, briefly reviewing the brand theory, and discussing the branding strategy used by Disney in marketing their characters.
KEYWORDS: Walt Disney, branding,
C/M/2251. An examination of brand management at Toyota
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines brand management at Toyota, the car manufacturer. The rationale behind the changes and development of brand elements at Toyota are discussed, and the paper evaluates the importance of brand equity. The ways in which brand equity can be increased is also examined. The paper then analyses Toyota’s identity and brand personality.
KEYWORDS: Brand management, Toyota, car manufacturer, brand equity, brand personality!,
C/M/2240. Presentation. Chevrolet and the Daewoo brand
- WORDS:
- 0
- ADD-ONS:
- 8 slides
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This presentation focuses on Chevrolet, and aims to examine whether they should keep the Daewoo brand or not. The presentation provides information on the car market in 2004, and assesses the conversion from Daewoo to Chevrolet. The presentation analyses the facts and figures relating to the topic, and follows with a discussion regarding the positive and negative aspects of using the Daewoo brand.
KEYWORDS: Chevrolet, Daewoo, branding!,
C/M/2170. Proposal. An examination of the consumer understanding of Starbuck's brand values
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This proposal is for a study based on the brand values of the coffee chain Starbucks, and aims to examine whether consumers understand the brand values. The study also aims to examine to analyse the relationship between customer perceptions of Starbucks and their opinions of the brand and to consider any variance between corporate and customer understanding of brand values. The content for the literature review is provided, and the proposal outlines the plan for the methodology and value of the work.
KEYWORDS: Proposal, brand values, coffee chain, Starbucks, consumer perception!,
S/M/636. Colgate Palmolive Business Report
- WORDS:
- 2250
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines Colgate Palmolive and presents a business report and begins by identifying their products and services. The review of literature examines a wide range of topics some of which include Brand Identity, Brand Architecture, and Brand Equity. Conclusions are made regarding the way in which branding is viewed and handled at Colgate (Palmolive). Conclusions are made regarding recommendations.
KEYWORDS: Colgate Palmolive, Brand Identity, Brand Architecture, Brand Equity,
S/M/634. An examination of the products and services of Apple
- WORDS:
- 2900
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on Apple and aims to present an overview of their product and services. The paper begins by presenting the background to Apple, and examines the brands strengths and weaknesses. The companies brand image is discussed, as well as the value and position of the brand. The positive and negative aspects of the brand are discussed, and conclusions are made regarding recommendations for the company.
KEYWORDS: Apple, brand value, brand position, product range,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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