Browse our collection of papers in
Branding
C/M/1335. Contribution of packaging to brand success: marketing mistakes that can be avoided
- WORDS:
- 7150
- DATE:
- 2010
- PRICE:
- 79.99 GBP
The paper looks at the role of packaging in the successful marketing of a brand examining how it can attract consumer attention to the product. The symbolism and the message carried by the package are explored discussing the mistakes in packaging that can cause harm to the creation of an effective brand. The elements of successful packaging are outlined with reference to the theory of brand. Recommendations are suggested about the ways to avoid branding mistakes in product packaging.
KEYWORDS: Packaging, brand success,
S/M/534. Consumers construct and make sense of the world through interpreting brands as symbols, inferring meanings to surround themselves with brands so internally they develop their self-identity. Discuss
- WORDS:
- 1900
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the effect of brands on our view of the world, society and ourselves. The issues of brand identity created by companies are addressed with regard to emotional associations that brands are seeking to build, examples of various brand symbols and “personalities” are analysed.
KEYWORDS: Symbol, brand, personality, brands perception, emotional associations,
C/M/1301. Dissertation. Performance of Chinese self-owned brands and their role in China's economic development
- WORDS:
- 11800
- DATE:
- 2010
- PRICE:
- 119.99 GBP
The dissertation examines the factors that determine the performance of Chinese self-owned brands within the apparel industry managed by the owners of small and medium-sized enterprises (SME), and the impact of self-owned brands on the economic development of China. Literature is reviewed on the features of the Chinese apparel market, the theory of brand and brand–customer interaction, the challenges faced by Chinese self-owned brands, the dimensions of brand equity, etc. The methods of the research include analysis of secondary data and primary data collected via a structured questionnaire aimed to examine the views of Chinese customers towards self-owned brands. Conclusion is made that self-owned brands are not associated with high quality products in Chinese consumers. Recommendations for self-owned brands are suggested.
KEYWORDS: Dissertation, self-owned brands, China, apparel industry, consumer attitudes,
C/M/1293. What makes a good brand name?
- WORDS:
- 850
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines criteria that contribute to brand success discussing the benefits of global brand names over local brand names, and identifying the factors that determine the international success of brand names.
KEYWORDS: Global brand name, local brand name, international brand,
C/M/1291. Dissertation. Family versus Individual Branding Strategies: Stakeholder's Perspective
- WORDS:
- 14950
- DATE:
- 2010
- PRICE:
- 149.99 GBP
The dissertation compares the family branding approach with the individual branding approach in the light of company stakeholders’ perception. Literature is reviewed on the theory of branding, the models of brand building, the pros and cons of family and individual branding techniques, branding trends, etc. The methods of the research are based on the analysis of secondary data and primary data collected from case studies of Angostura Ltd and St. Lucia Distillers operating within the Caribbean spirits industry. The case studies include semi-structured interviews with the marketing managers of the two companies. Conclusions are made about the benefits of family branding, brand identity characteristics of internal and external branding, and the basis for brand building in multinational companies operating within the spirits industry.
KEYWORDS: Dissertation, Brand Building, Family Branding, Individual Branding, Angostura Ltd, St. Lucia Distillers, spirits industry,
S/M/520. Strategic Brand Management in Bright Life Company
- WORDS:
- 2800
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines brand management and development in the healthy fast-food store Bright Life Company (BLC) addressing the issues related to the brand planning cycle, brand environment, brand development at BLC, etc. The company's brand strategy is evaluated, the role of marketing mix in their brand success is analysed.
KEYWORDS: Bright Life Company, brand management, marketing mix,
C/M/1276. Dissertation. Influence of Marketing on Brand Perception: Case Study of Vodafone
- WORDS:
- 11700
- DATE:
- 2009
- PRICE:
- 119.99 GBP
The dissertation investigates the influence of marketing on the perception of brand conducting a case study of Vodafone brand endorsement by David Beckham. Literature is reviewed on the background of Vodafone, the UK mobile phones industry, Vodafone’s marketing strategies, the theory of brand including brand creation and revitalisation through marketing, celebrity endorsement, etc. The methods of the research include primary data collected from a questionnaire and interviews with UK university students aimed to understand their attitudes towards Vodafone brand and its association with David Beckham. Conclusions are made about the relationship between student seniority (post-graduate or under-graduate) and brand perception.
KEYWORDS: Dissertation, Marketing, Brand Perception, Vodafone, David Beckham, celebrity endorsement,
C/M/1254. Dissertation + Proposal. How does branding affect consumers purchasing decisions?
- WORDS:
- 11700
- DATE:
- 2009
- PRICE:
- 119.99 GBP
This dissertation analyses how branding affects the customer purchase decisions. The research aim of this dissertation is to find out whether there is a positive relation between branding and customer purchase decisions. The literature review covers aspects of banking, brand image, brand personality as well as the importance of branding for marketers. Further on the literature review analyses branding effectiveness and investigates the stages of the consumer purchasing decision process. Reasons for branding failures are discussed. The methodology chapter presents primary research using questionnaire survey. Results of the survey are analysed in SPSS and presented in charts, tables and diagrams. Conclusions and discussion are presented in the last chapter. Dissertation consists of 9900 words and an 1800 words proposal for this dissertation is presented in the appendix.
KEYWORDS: Branding, Consumer purchase decision, Brand personality, Brand image,
C/M/1253. Proposal. How does branding affect consumers purchasing decisions?
- WORDS:
- 1800
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This is a proposal aiming to assess the effect of branding on the consumer purchase decision. The research is conducted outside a shopping centre in the UK. The research will attempt to find whether there is positive relation between the positive effect of the brand and the consumer purchase decisions. It presents a detailed literature review along with the research approach and philosophy. It discusses the significance and the limitations of the research. Gantt chart presents provisional work schedule.
KEYWORDS: Branding, Consumer purchase decision, Brand personality, Brand image,
C/M/1252. Dissertation. How does branding affect consumers purchasing decisions?
- WORDS:
- 9900
- DATE:
- 2009
- PRICE:
- 99.99 GBP
This dissertation analyses how branding affects the customer purchase decisions. The research aim of this dissertation is to find out whether there is a positive relation between branding and customer purchase decisions. The literature review covers aspects of banking, brand image, brand personality as well as the importance of branding for marketers. Further on the literature review analyses branding effectiveness and investigates the stages of the consumer purchasing decision process. Reasons for branding failures are discussed. The methodology chapter presents primary research using questionnaire survey. Results of the survey are analysed in SPSS and presented in charts, tables and diagrams. Conclusions and discussion are presented in the last chapter.
KEYWORDS: Branding, Consumer purchase decision, Brand personality, Brand image,
C/M/1233. UnME Jeans: Branding in Web 2.0. Harvard Business School Case study analysis
- WORDS:
- 2800
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper analyses “UnME Jeans: Branding in Web 2.0” case study by Steenburgh and Avery. The analysis includes the contrast of traditional “interruption” advertising model with the new Web 2.0 model of marketing communications. A diagnosis is made of the problems with Foley’s current marketing communication plan, given the changing media environment and changing consumer behaviour and what some of the benefits and risks are when involved in branding in Web 2.0. An analysis is made of the three social media options presented by Foley’s agency, outlining the strengths with a recommendation of a marketing communications plan for Foley. Finally, the emergence of Web 2.0 social media options in virtual worlds, social networking sites, and video sharing sites are analysed with the opportunities and risks they present for brands explored.
KEYWORDS: UnME Jeans, banding, Web 2.0, advertising, Harvard case study,
C/M/1232. Manchester Products: A Brand Transition Challenge. Harvard Business School Case study analysis
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper presents an analysis of “Manchester Products: A Brand Transition Challenge” case study by Quelch and Beckham. The author attempts to comprehend the effects of the brand transition on both companies (Manchester Products and Paul Logan furniture). The paper provides a background analysis and problem statement with a problem analysis. It also includes identification and evaluation of alternatives and strategic recommendations.
KEYWORDS: Manchester products, Paul Logan furniture, Harvard case study, Quelch, Beckham,
C/M/1217. Dissertation. Impact of brand image on consumer behaviour: case study of Russian brand appeal in UK
- WORDS:
- 10300
- DATE:
- 2009
- PRICE:
- 109.99 GBP
The dissertation investigates the importance of brand image in customer buying behaviour presenting a study of Russian brand appeal in the UK market. Literature is reviewed on the theory of brand and consumer behaviour discussing brand dimensions, the criteria for brand success and failure, the role of the country of brand origin, positive and negative beliefs affecting the brand image, etc. The methods of the research include analysis of secondary data and primary data obtained from semi-structured interviews and questionnaires examining the attitudes of UK consumers and supply chain agents to a Russian PC games publisher 1C. Conclusions are made about UK consumers’ beliefs about Russian brands.
KEYWORDS: Dissertation, brand image, consumer behaviour, Russian brand, PC games, IC,
C/M/1212. Dissertation. Branding in Retail Sector: Case Study of Marks and Spencer
- WORDS:
- 10000
- DATE:
- 2009
- PRICE:
- 109.99 GBP
The dissertation examines the issues of customer retention (CR) in the context of the UK retail industry reviewing the theory of branding and offering a case study of CR practices used in Marks and Spencer (M&S). Factors affecting the company performance are identified, measures to satisfy and maintain customers are considered. The methods of quantitative and qualitative research are combined using primary data obtained from a questionnaire. Conclusions are made about the outcomes of the CR policies of M&S.
KEYWORDS: Dissertation, Branding, customer retention, Marks and Spencer, M&S,
C/B/1761. One World global airline alliance
- WORDS:
- 8700
- DATE:
- 2009
- PRICE:
- 89.99 GBP
The paper looks at the competition within the global airline industry examining the importance of corporate branding for airline alliances, particularly for the major airline network of One World. Literature is reviewed on the theory of brand, brand management, airline brands awareness, branding of airline alliances, etc. A case study is conducted using questionnaires distributed at the airport to identify passengers’ attitudes towards One World alliance. Conclusions are made about the relevant factors that should be considered by the brand managers of One World global airline alliance.
KEYWORDS: One World, global airline alliance, branding, airline networks,
C/M/1176. Dissertation. How does brand perception depend on brand's country of origin? Attitudes of UK consumers towards Russian brand 1C
- WORDS:
- 11200
- DATE:
- 2009
- PRICE:
- 119.99 GBP
The dissertation looks at the perceptions of foreign brands in the UK and their dependence on the brand’s country of origin. Literature is reviewed on the theory of branding and consumer behaviour. A case study of the Russian brand “1C”, a PC games publisher, is conducted to investigate whether the awareness of British consumers about the brand’s country of origin might influence its performance in the UK market. The methods of the research include secondary data and primary data collected through questionnaires among UK consumers. Conclusions are made about the behaviour of the UK consumers towards the Russian brand 1C. Recommendations are suggested to foreign brand managers to reinforce positive attitudes towards their products in the UK.
KEYWORDS: Managing people, Bond Interiors, change, PEST, SWOT, GAP, SAF, 7S,
C/M/1152. Role of Branding and Product Positioning Map in Helping Real Estate Agency to Maintain Competitive Advantage
- WORDS:
- 3400
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the role of branding and the usefulness of utilising product or service positioning maps in order to gain and maintain competitive advantage. The concepts of ‘branding’, ‘product or service positioning’ and ‘positioning maps’ are defined, their applications are discussed with reference to the real estate agency London Village Estates.
KEYWORDS: Branding, Product Positioning Map, Real estate, London Village Estates,
C/M/1148. Proposal. Impact of Branding in Sandwich and Salad market
- WORDS:
- 650
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper proposes research into the nature of branding in today’s fast food market exploring the link between loyalty and branding in Subway and Pret-A-Manger. An overview is presented of the research objectives, strategy, methods, and limitations.
KEYWORDS: Proposal, Subway, Pret-a-Manger, branding, Sandwich and Salad market, fast food,
C/M/1147. Proposal. Concept of internal marketing and its relevance to branding
- WORDS:
- 580
- DATE:
- 2009
- PRICE:
- 9.99 GBP
The paper proposes research into the concept of internal marketing (IM) explaining the changes in its understanding and its significance for businesses. The research objectives are formulated, the methodology is outlined including primary data to be collected via interviews and highlighting the challenges of data collection.
KEYWORDS: Proposal, internal marketing, branding,
C/M/1145. Analysis of the brand equity: case study of Nike and review of marketing literature
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the market positioning of Nike focusing on their brand features, loyalty, awareness and assets. The symbolic meaning and values of the brand are explored in order to make informed judgements on the brand’s long term equity.
KEYWORDS: Nike, brand equity, brand loyalty, brand awareness, brand assets,
C/B/1642. Retail Firms and Internationalization: Case Study of After Sunset
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the prospect for the retail company After Sunset to expand their business to global markets. Theoretical frameworks are reviewed to explain the basis of retail competitive advantage for the company. Implications of their internalization are analyzed along the lines of the retail marketing mix (4P) and brand management. Operational challenges confronted by retailers under globalization are discussed.
KEYWORDS: retail marketing, competitive advantage, internalisation, marketing mix, brand management, After Sunset,
C/T/93. Dissertation. Umbrella Branding for Turkey
- WORDS:
- 18700
- DATE:
- 2009
- PRICE:
- 189.99 GBP
The dissertation investigates the features that can be used to promote Turkey as a cultural destination conducting a case study of British customers' perceptions and attitudes of towards Turkey, and developing a suitable umbrella branding strategies to promote Turkey as a cultural destination. Literature is reviewed on the theory of branding and destination marketing. The methods of the research include primary data collected through a focus group interview and questionnaire. Research findings are discussed indicating that Turkish cities that have gain popularity from tourists, i.e. Istanbul, Pamukkale, Gallipoli and Cappadocia. The destination is evaluated along the lines of pricing, product quality, product availability and marketing communication campaign. Conclusions are made about the potential of Turkey as a cultural destination.
KEYWORDS: Dissertation, Turkey, destination marketing, umbrella branding, travel and tourism, hospitality,
C/M/1046. Review and Critique of Article 'Measuring and Managing Employer Brand Image in the Service Industry' by Knox and Freeman
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers critique of the research into the measurement and management of employer brand image in three firms. The content of the article is reviewed including the principles of the study, its research design, results, and major limitations. References are made to related academic literature highlighting the flaws in the research design and questioning the reliability and validity of the findings.
KEYWORDS: Review, employer brand image, recruitment, research design,
C/M/1063. Contribution of brand development & marketing communications for Algarve as holiday destination
- WORDS:
- 8300
- DATE:
- 2009
- PRICE:
- 89.99 GBP
The paper examines the key attributes of Algarve that can be used to characterise the city as a holiday destination. Perceptions, attitudes and behaviour of customers toward Algarve are examined, the areas that need improvement are identified suggesting the ways to develop Algarve as a destination brand and using a focus group interview as a primary research method.
KEYWORDS: Brand, destination marketing, place image, travel and tourism, Algarve,
C/M/1033. Strategic Brand Management of N-Gen Motors
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper offers marketing analysis of a new hybrid car, N-Gen addressing the issues of the strategic management of the brand, i.e. the consumer segments that the new brand is going to target, the brand's point of parity, its differentiation strategy and characteristics, the brand recognition strategy, competitive advantages of the hybrid brand in comparison to other hybrid car manufacturers, etc. Recommendations are suggested to ensure successful launch and strategic management of the N-Gen hybrid motor brand.
KEYWORDS: hybrid car, N-Gen, new brand, competitive advantage, unique selling point,
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