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S/M/520. Strategic Brand Management in Bright Life Company

WORDS:
2800
DATE:
2009
PRICE:
29.99 GBP

The paper examines brand management and development in the healthy fast-food store Bright Life Company (BLC) addressing the issues related to the brand planning cycle, brand environment, brand development at BLC, etc. The company's brand strategy is evaluated, the role of marketing mix in their brand success is analysed.

 

KEYWORDS: Bright Life Company, brand management, marketing mix,

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