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S/M/348. Product & Brand Management: Google
- WORDS:
- 4100
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper reports on the branding strategies of Google describing the main stages of the company's development, reviewing the theory of 'brand building blocks', discussing Google logo as an integral part of the Google brand, its market positioning, competitiveness, challenges, etc. SWOT, Porter's Five Forces and Marketing Mix analysis of the company is conducted, recommendations for their performance till 2010 are suggested.
KEYWORDS: Google, brand, SWOT, Porters Five forces, Marketing Mix,
Other Papers On: Google
Other Papers On: Branding
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I've got the paper. It's really good andproven to be very helpful. Thanks.Mike
