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Branding
P/M/515. Reputation of brand in luxury industry
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper discusses the significance of luxury brands for the corporations behind them reviewing studies on corporate brand management and analyzing differentiation of PPR (Pinault-Printemps-Redoute) and LVMH (Moet Hennessy Luis Vuitton) on the basis of groups background survey.
KEYWORDS: reputation, brand, luxury, industry,
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Keywords Tag Cloud
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