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Branding

P/M/512. Theoretical review of Branding

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the added value of a brand reviewing scholars opinions on brands, value of brands, cultural elements of the brand, strengths of the brand, brand loyalty, etc.

 

KEYWORDS: theoretical, review, branding,

Other Papers On: Branding