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Branding

P/M/511. Brands added value

WORDS:
1000
DATE:
2006
PRICE:
19.99 GBP

The paper looks at the added value of a brand reviewing definitions of brand, core product, forms of added value, successful and unsuccessful brands, etc. The factors contributing to brands success are discussed.

 

KEYWORDS: brands, added, value,

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Subject Catalogue

Keywords Tag Cloud

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