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Branding

P/M/477. Marketing strategies for creating brand identity

WORDS:
2500
DATE:
2005
PRICE:
29.99 GBP

The paper examines the mechanisms of an international brand development providing definitions of ?brand, analysing the reasons behind the effective brand positioning of Amazon.com and discussing marketing strategies for creating a strong brand identity.

 

KEYWORDS: Regional disparities, disequilibrium, Russia,

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