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Branding

P/M/106. E-branding

WORDS:
2500
DATE:
2003
PRICE:
29.99 GBP

This paper firstly defines e-branding. Secondly the important of e-branding for corporations is discussed and the reason why they need to invest so many funds in brand awareness is explained. Secondly, this paper argues that Internet did not change the role and nature of branding, in contrast, brought more responsibility and a new branding approach. Finally the paper examines why and how companies need to adapt a new business strategy for the online environment.

 

KEYWORDS: e-branding,

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Other Papers On: New media and online marketing

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