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E/M/177. The global branding of Stella Artois

WORDS:
3500
DATE:
2006
PRICE:
39.99 GBP

The paper reports on the global launch of the 'Stella Artois' beer brand by Interbrew conducting Porter's five forces and SWOT analysis of the competitive beer market environment, and critically evaluating the advantages and disadvantages of choosing Stella Artois as the company's global brand. The strengths and weaknesses of Interbrew's strategic targeting are analysed, a marketing plan for the company's further expansion is developed.

 

KEYWORDS: Interbrew, Stella Artois, global brand, Porters five forces, SWOT,

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Yes I have received both papers. I am pleased with the quality and efficiency of your service. Thanks ever so much Alex