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C/M/2384. Dissertation. Role of integrated marketing communications in enhancing brand recognition of small catering companies

WORDS:
9500
DATE:
2011
PRICE:
99.99 GBP

The dissertation investigates the influence of marketing communication channels on the brand equity of small catering companies. Literature is reviewed on the theory of branding including the concept of branding, brand perception, brand equity, strategies of marketing communication, etc. The methodology of the research is based on secondary data and primary data collected from interviews with the owners of small catering businesses. Conclusions are made about the positive effects of marketing communication mix on the sales and revenues of small catering businesses.

 

KEYWORDS: Dissertation, integrated marketing communications, brand recognition, small catering companies,

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