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C/M/2326. Brand and product management at Gorenje
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on Gorenje, a manufacturer of household appliances and aims to examine their brand and product management. The approach that Gorenje has used to build their brand in Europe is assessed, followed by an identification of their brand values. The companies key brand management issues are highlighted, and the paper evaluates Gorenje’s product portfolio.
KEYWORDS: Gorenje, household appliances, product management, Europe, brand values, brand management, product portfolio,
Other Papers On: Branding
Other Papers On: Gorenje
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Keywords Tag Cloud
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On an initial reading it looks very much what I require. Once again thanks for a very prompt service.Andy
