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C/M/1524. Metabical: Pricing, packaging and demand forecasting recommendations for a new weight loss drug. A Harvard Business School case study
- WORDS:
- 1750
- DATE:
- 2010
- PRICE:
- 19.99 GBP
An analysis of the Harvard Business School case study, “Metabical: Pricing, packaging and demand forecasting recommendations for a new weight loss drug,” by John A. Quelch and Heather Beckham. This report looks at previous research undertaken in relation to a new dieting product manufactured by Cambridge Sciences Pharmaceuticals. A particular focus is on the packaging and pricing decision process, drawing on information relating to competitors as well as previous research. This report also offers strategic recommendations for the future. Background analysis, problem statement, problem analysis, identification and evaluation of alternatives and strategic recommendations are all provided.
KEYWORDS: Marketing, packaging, pricing, product placement, Harvard, case study, Metabical, strategic analysis, Cambridge Sciences Pharmaceuticals, CSP,
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Other Papers On: Cambridge Sciences Pharaceuticals
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Received thanx great paperJ.C.
