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C/M/1523. Flare Fragrances Company Inc: Analysing growth opportunities. A Harvard Business School case study.

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

This paper studies the Harvard Business School case study by John A. Quelch and Lisa D. Donovan entitled, “Flare Fragrances Company inc: Analysing growth opportunities”. The company manufactures perfumes for women and faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. In helping Patterson to assess the opportunities, the marketing team must consider a wide range of factors, including brand management, consumer demographics, and positioning and pricing issues. Using background analysis, problem statement, problem analysis, identification and evaluation of alternatives and strategic recommendations, the key topics include product line management, product positioning, and new product launch.

 

KEYWORDS: brand management, product positioning, growth opportunities, Flare Fragrance, Harvard, case study, product launch!,

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