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C/M/1346. Value of brand communities for marketers and consumers

WORDS:
2100
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the importance of a strong brand for the competitiveness in the market examining the scope and significance of brand community. The concept of brand community is defined arguing that companies with a developed brand community are less affected by economic downfall, and discussing examples of Apple Inc, Red Bull, HP and Mini Copper Club.

 

KEYWORDS: Branding, marketing, brand community, Apple Inc, Red Bull, HP,

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Other Papers On: Branding
Other Papers On: Apple Computer Inc
Other Papers On: Hewlett Packard (HP)
Other Papers On: Red Bull
Other Papers On: Mini

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