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C/M/1335. Contribution of packaging to brand success: marketing mistakes that can be avoided

WORDS:
7150
DATE:
2010
PRICE:
79.99 GBP

The paper looks at the role of packaging in the successful marketing of a brand examining how it can attract consumer attention to the product. The symbolism and the message carried by the package are explored discussing the mistakes in packaging that can cause harm to the creation of an effective brand. The elements of successful packaging are outlined with reference to the theory of brand. Recommendations are suggested about the ways to avoid branding mistakes in product packaging.

 

KEYWORDS: Packaging, brand success,

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