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C/M/1293. What makes a good brand name?

WORDS:
850
DATE:
2010
PRICE:
9.99 GBP

The paper examines criteria that contribute to brand success discussing the benefits of global brand names over local brand names, and identifying the factors that determine the international success of brand names.

 

KEYWORDS: Global brand name, local brand name, international brand,

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I've got the paper. It's really good andproven to be very helpful. Thanks. Mike