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B2B Marketing
S/M/519. Features of B2B marketing
- WORDS:
- 2800
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the changing face of business to business (B2B) marketing providing a review of related theories to identify the distinctive features of the B2B market, and discussing managerial challenges of B2B marketing.
KEYWORDS: B2B marketing,
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