Browse our collection of papers in
Advertising
S/M/535. Proposal. Impact of multiple celebrity endorsements in advertising
- WORDS:
- 2950
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes research into the impact of multiple celebrity endorsements in advertising. The aim and objectives of the research are formulated, literature is reviewed on the role of celebrities as endorsers for brands and products, the design and methods of the proposed research are described including the study of primary data obtained via questionnaires and focus groups.
KEYWORDS: Proposal, celebrity endorsement, advertising,
C/M/1321. Internet advertising vs. TV advertising
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines whether the 30 second television advertising slot will eventually be ousted by the use of interactive, web-based advertising (webverts). The benefits of webverts are outlined, it is argued whether Internet and web advertising will lead to the total demise of TV and TV advertising.
KEYWORDS: Webverts, Internet Advertising, TV Advertising, 30 Second slots,
S/M/529. Proposal. Impacts of fast food advertising on UK children and adolescents
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes to examine the risks ensued by the marketing of fast food (FF) through TV advertisements for children and adolescents in the UK. Research aims and objectives are defined discussing the position of the World Health Organisation towards FF nutrition value and FF impacts on UK children. The methods and design of the prospective research are described.
KEYWORDS: Proposal, fast food advertising, UK children, nutrition, health,
C/M/1302. Dissertation. Consumer attitudes towards shopping banners
- WORDS:
- 13400
- DATE:
- 2010
- PRICE:
- 139.99 GBP
The dissertation explores consumer attitudes towards shopping banners in the UK seeking to identify the effectiveness of their use for advertising and promotional purposes. Literature is reviewed on consumer attitudes towards advertising, the emergence of new advertising formats, the features of online advertising, formation of attitudes towards brand, ads’ impacts on different people, etc. The research methods combine the use of secondary and primary data collected via an online questionnaire to determine consumers’ attitudes towards banner advertising techniques. Conclusions are made about customer preferences for certain types of banners. Recommendations are suggested about an effective use of shopping banners.
KEYWORDS: Dissertation, consumer attitude, shopping banners, advertising,
C/M/1297. Proposal. Importance of Product Placement in Films
- WORDS:
- 630
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper offers a research proposal to examine critical success factors of using product placement in high profile films as an advertisement tool. Research objectives and areas for the literature review are outlined, research philosophy and methods are described.
KEYWORDS: Proposal, product placement, films, movies, advertisements in films,
C/M/1294. Effectiveness of advertising: theory and case study of Google
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the effectiveness of advertising in persuading people to make purchase decisions. Theories of advertising are reviewed, the ways of measuring the effectiveness of advertising are discussed, consumer behaviour towards online advertising on Google is explored highlighting the critical success factors (CSF) for Google Inc.
KEYWORDS: Google, Advertising, critical success factors, CSF,
S/M/523. Dissertation. Fast food TV advertising to children in China
- WORDS:
- 15450
- DATE:
- 2009
- PRICE:
- 159.99 GBP
The dissertation investigates the outcomes of fast food TV advertising for Chinese children describing the situation on the Chinese fast food (FF) market, and arguing whether targeting at children in TV FF advertisements should be banned. Literature is reviewed on the FF position in today's consumption, FF nutrition value, Chinese FF consumers, FF marketing for children, FF health impacts of children, etc. Arguments in favour and against TV FF advertising to children are presented, theoretical underpinnings of children's intellectual development are reviewed. The methods of the research are based on secondary data and primary data obtained from a focus group analysis and questionnaires distributed in a local primary school, nursery, and shopping centre to identify children's and adults' attitudes towards FF TV advertising. Conclusions are made about the effects of fast food TV advertisements on Chinese children.
KEYWORDS: Dissertation, TV advertising, fast food, advertising to children, health effects,
C/M/1261. Semiotic Analysis of Britney Spears' Perfume “Believe”
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the myths created by magazines for teenage girls offering a semiotic analysis of the ugly duckling theme in the promotion of Britney Spears’ perfume “Believe”. The impacts of signs and their meanings are discussed with reference to the language of advertisements and the use of the Britney Spears’ image to illustrate the transformation from an ugly duckling to a swan.
KEYWORDS: Myth, semiotic analysis, sign, symbol, advertisement, teenage girls’ magazine, Britney Spears, perfume marketing,
C/M/1257. Dissertation. Celebrity Endorsement and Its Effects on Consumer Behavior of UK College Students
- WORDS:
- 11200
- DATE:
- 2009
- PRICE:
- 119.99 GBP
The dissertation investigates the factors behind the consumer behavior of British college students focusing on the effects of advertisements that use celebrities for brand promotion. The review of literature touches on the theory of advertising and product marketing, celebrity endorsement, the drivers of consumer behavior (CB), the features of CB in younger age groups, etc. The study uses qualitative and quantitative methods that include secondary research of related sources, and primary research based on the online questionnaire distributed among more than a hundred students with the aim to establish the level of admiration for the celebrities that endorse different brands. Conclusions are made about the gender-related, age-related and income-related buying response of the students to the products endorsed by their favorite celebrities.
KEYWORDS: Dissertation, celebrity endorsement, promotion, advertising, UK students, favorite brands, consumer behaviour,
C/M/1202. Dissertation. Impact of Fast Food Advertising on Children Aged between Eight and Ten and its Link with Obesity
- WORDS:
- 9900
- DATE:
- 2009
- PRICE:
- 99.99 GBP
The dissertation investigates the impact of fast food advertisements on children aged 8 to 10 examining whether these advertisements are related to children’s obesity. The review of literature touches on the legislative framework of advertising for children, the theories of cognitive development, the impacts of fast food on health and fitness, etc. The methods of research are based on the secondary data and the primary data collected via cue card tests performed among children and the questionnaire aimed to identify their reactions towards fast food advertisements. Conclusions are made about the strategies used by fast food brands to attract children through advertisements and the impacts of these advertisements on children’s health.
KEYWORDS: Dissertation, obesity, children, fast food, advertisement, health,
C/M/1150. Advertising for children in China: interview summary
- WORDS:
- 3300
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the effects of advertising on children in China presenting a summary of the interview with Mr. Zhongye Mao, a Chinese advertising expert. The interview touches on the objectives, methods and mechanisms of children’s advertisements and the impact of ‘one child’ policy on advertising in China. The paper has no reference list due to the nature of the research.
KEYWORDS: Advertising, children, China,
C/MD/76. Advertising and the role of media
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the concept of advertising in the context to the ELM model looking at the role of the media in advertising and discussing how the media address the needs of the modern advertising industry.
KEYWORDS: Advertising, media, ELM model,
C/M/1129. Dissertation. Chinese children and commercial advertisements: marketing perspective
- WORDS:
- 13800
- DATE:
- 2009
- PRICE:
- 139.99 GBP
The dissertation investigates the interaction of Chinese children with commercial advertisements. The review of literature touches on the theory of consumer behaviour, the cognitive mechanisms of the media influence on children, the impact of culture and social factors on advertising effects, emotional response to advertising in Chinese children, etc. The methods of the research include secondary data and primary data collected via structured questionnaires. Conclusions are made about the factors that should be considered when developing marketing tools designed to appeal to children.
KEYWORDS: Dissertation, Chinese children, advertising, marketing,
C/M/1045. Impact of ethical advertising on obesity in children under 16 years old
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the impact of advertising on obesity in children under 16 addressing the ethical issues of advertising for children, the increasing role of corporate social responsibility (CSR), the benefits of ethical advertising for the image of the organisation, etc.
KEYWORDS: Ethical advertising, childrens obesity, corporate social responsibility, CSR,
C/M/1049. Promotional Marketing
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper addresses the problems faced by conventional advertising examining the current trends in consumer behaviour and evaluating the efficiency of various marketing strategies. New models of promotion are presented and analysed as key determinants of successful brand performance. The shift from conventional marketing to other types of promotional marketing, i.e. sponsorship arrangements and e-marketing, is explained making references to the changes in emotional attitudes, purchasing channels and emerging life styles.
KEYWORDS: Promotional marketing, consumer behaviour, conventional advertising, e-marketing, strategic brand management,
C/M/1084. Cadbury Flake advertisement: original and modern interpretation
- WORDS:
- 4000
- ADD-ONS:
- ?
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper analyses, a Cadbury Flake advertisement created by the research group comparing it with the original version of the advertisement used in the UK in 1983. The attributes pertaining to effectiveness and appeal generated by the two adverts are examined showing the effectiveness of the new advertisement.? ?
KEYWORDS: Cadbury Flake, advertisement,
S/MD/128. Advertising Regulations and Ethical Issues: UK vs. Italy
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the UK media development describing the market for information and communications technologies (ICT), the comparative advantage in telecommunications, the drivers of the media and communications policy making, the advertising standards, regulatory bodies that address the ethical and legal issues of mass communication media, etc. The media situation in the UK is compared to the development of media in Italy.
KEYWORDS: Media, telecommunications, information and communications technologies, ICT, advertis,
S/M/444. Literature Review: Effects of advertising on consumer behaviour
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers a review of literature on the marketing function of advertising examining the relationship between advertising and consumer behaviour, arguing whether consumers are passive victims of advertising, analysing cross-gender patterns of buying behaviour, etc.
KEYWORDS: literature, review, effects, advertising, consumer, behaviour,
S/M/446. Proposal. Effects of advertising on consumer behaviour
- WORDS:
- 1200
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper proposes research into the advertising effects on consumers providing a brief review of related literature, stating the aims and methods of the research, and formulating the rationale for a larger-scale study of the subject.
KEYWORDS: proposal, effects, advertising, consumer, behaviour,
C/M/1031. TV vs. Online advertising
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the decreasing popularity of TV advertising as compared to the Internet advertising (IA) analysing the techniques of TV advertising, discussing the growing tendency of ad-skipping in TV viewers, highlighting the advantages of advertising on the Internet, explaining why some advertisers are reluctant to advertise on the web, examining the demographics of online ads' users and the effectiveness of IA.
KEYWORDS: Internet advertising, TV advertising, online, web users,
C/M/981. Advertising and love for brands
- WORDS:
- 3500
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper reviews the theories of advertising, branding and consumer behaviour applying them to the phenomenon of global brands and arguing whether brands have personalities that add to or subtract from the perceived value of a product. The effects of brand loyalty on advertising are discussed in the context of brands' 'humanisation' and love for brands, the features of different advertising media are explored. The issues of branding and advertising management are addressed.
KEYWORDS: advertising, love, brands,
C/M/751. Inner-Directed Consumer Advertisement
- WORDS:
- 470
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper examines the psychology of inner-directed consumers outlining their concerns and designing advertisements based on the identified characteristics. Two examples of inner-directed consumer advertisements are presented.
KEYWORDS: Inner-directed consumers, Advertisement,
C/M/800. Effective Advertising
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper presents a literature review on effective advertising tactics explaining the difference between B2B and B2C advertisements and giving a brief overview of the unique selling proposition concept.
KEYWORDS: advertising, B2B, B2C, Unique Selling Proposition,
C/M/811. Proposal. Brand personality creation through advertising design
- WORDS:
- 5300
- DATE:
- 2008
- PRICE:
- 59.99 GBP
The paper offers a research proposal into the importance of brand personality for buying decision making. The issues of strategic brand management are discussed examining the building of brand personality through the use of integrated marketing communication tools. A literature review is provided, the research methodology is described.
KEYWORDS: Proposal, Brand, brand personality, communication, strategic brand management,
C/M/817. Effective Advertising: easyJet Credit Card
- WORDS:
- 2700
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the techniques of effective advertising for easyJet new credit card (CC) reviewing theoretical approaches to advertising, and exploring the nature of the Unique Selling Proposition (USP) with regard to easyJet CC. Advertising media are suggested, the objectives of the easyJet CC advertisement are outlined, the effectiveness of the storyboard is argued. A power point presentation of the study is supplied in a separate file.
KEYWORDS: Advertising, credit card, easyJet,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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WHAT OTHERS HAVE SAID
Thank you. Paper has arrived. Really impressed with the quick response and selection of topics offered. Will probably use you again if I am mad enough to undertake any more courses and need inspiration.Andrea
