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S/M/444. Literature Review: Effects of advertising on consumer behaviour
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper offers a review of literature on the marketing function of advertising examining the relationship between advertising and consumer behaviour, arguing whether consumers are passive victims of advertising, analysing cross-gender patterns of buying behaviour, etc.
KEYWORDS: literature, review, effects, advertising, consumer, behaviour,
Other Papers On: Literature Reviews Dissertations
Other Papers On: Consumer Behaviour
Other Papers On: Advertising
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Keywords Tag Cloud
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I recieved the document. Delivery was prompt and literature very helpfull.Kirk
