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C/PS/243. Psychology of advertising and media

WORDS:
2300
DATE:
2011
PRICE:
29.99 GBP

This paper discusses the psychology of advertising and media. Association in relation to advertising is discussed, and the paper then examines a range of theories. The mere exposure theory is discussed, as well as the elaboration likelihood model of persuasion (ELM). The functional theory is discussed before conclusions are made.

 

KEYWORDS: Psychology, advertising, media, association, mere exposure theory, elaboration likelihood model of persuasion, ELM, functional theory!,

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