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C/M/2250. The role of guilt and humour in advertising

WORDS:
5100
DATE:
2011
PRICE:
59.99 GBP

This paper examines the role of guilt and humour in advertising, and begins by providing a detailed introduction to advertising concepts and consumer behaviour. The concept of humour appeals are assessed, and the extent to which using guilt and humour in advertising achieves the purpose of the advert. The roles both play are identified, along with the ethical considerations relating to the use of guilt and humour.

 

KEYWORDS: Guilt, humour, advertising, consumer behaviour adverts,

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