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C/M/1983. Use of guilt and humour in advertising: how effective it is in achieving customer purchase?

WORDS:
4000
DATE:
2011
PRICE:
49.99 GBP

The paper examines psychological underpinnings of effective advertising. The concept of advertising is explained indicating types of humour and guilt used by advertisers as emotional pulls, discussing psychological underpinnings of consumer thought processes, and evaluating the effectiveness of humour and guilt as tools for shaping consumer behaviour.

 

KEYWORDS: Humour, guilt, emotional pulls, advertising, consumer behaviour,

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