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C/M/1853. Proposal. Guilt and humour in advertising

WORDS:
3000
DATE:
2011
PRICE:
39.99 GBP

This proposal focuses on the use of guilt and humour in advertising. The proposal begins by outlining the problem, which is the impact that guilt and humour can have on consumers. The study aims to look at the extent to which both guilt and humour are used in advertising, to examine whether the two emotions are used in distinct types of advertising and if so, why this is so, to evaluate the impact that their usage has on consumers emotional responses to advertising that uses guilt and humour, and to consider whether this impact is negative or positive and how different approaches affect different groups. The review of literature focuses on a range of topics like concepts of advertising, consumer behaviour, humour in advertising, and guilt in advertising. The methodology section is detailed, and data is collected through the use of questionnaires and secondary literature analysis. The timetable and conclusion sections are also provided.

 

KEYWORDS: Proposal, guilt, humour, advertising, consumers, consumer behaviour,

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