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C/M/1294. Effectiveness of advertising: theory and case study of Google

WORDS:
2600
DATE:
2010
PRICE:
29.99 GBP

The paper examines the effectiveness of advertising in persuading people to make purchase decisions. Theories of advertising are reviewed, the ways of measuring the effectiveness of advertising are discussed, consumer behaviour towards online advertising on Google is explored highlighting the critical success factors (CSF) for Google Inc.

 

KEYWORDS: Google, Advertising, critical success factors, CSF,

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Other Papers On: Advertising
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