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C/M/1261. Semiotic Analysis of Britney Spears' Perfume “Believe”

WORDS:
1500
DATE:
2009
PRICE:
19.99 GBP

The paper looks at the myths created by magazines for teenage girls offering a semiotic analysis of the ugly duckling theme in the promotion of Britney Spears’ perfume “Believe”. The impacts of signs and their meanings are discussed with reference to the language of advertisements and the use of the Britney Spears’ image to illustrate the transformation from an ugly duckling to a swan.

 

KEYWORDS: Myth, semiotic analysis, sign, symbol, advertisement, teenage girls’ magazine, Britney Spears, perfume marketing,

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