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Advertising

C/MD/76. Advertising and the role of media

WORDS:
2000
DATE:
2009
PRICE:
29.99 GBP

The paper examines the concept of advertising in the context to the ELM model looking at the role of the media in advertising and discussing how the media address the needs of the modern advertising industry.

 

KEYWORDS: Advertising, media, ELM model,

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Keywords Tag Cloud

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