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Strategic Management

S/M/208. BRITISH AIRWAYS STRATEGIC MANAGEMENT

WORDS:
6000
DATE:
2006
PRICE:
69.99 GBP

This report describes and analyses the current strategic management decisions and practices of British Airways. It examines the current state of BA operations through comprehensive SWOT & PEST analysis and suggests the actions that BA should take to ensure a profitable future.

 

KEYWORDS: BRITISH AIRWAYS, BA, STRATEGIC, MANAGEMENT, Airline, Aviation, Strategy,

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