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Strategic Management

S/B/493. Strategic Management of FuHaiHuaKang

WORDS:
4000
DATE:
2009
PRICE:
49.99 GBP

The paper examines the rice market in China describing its environment and conducting a case study of rice retailer FuHaiHuaKang Organic Food Corporation in Beijing. Analysis of the company is presented including their background, organizational structure, stakeholders, corporate governance, approaches to strategic change management, quality management, etc. Recommendations are suggested about the company's product and brand strategies.

 

KEYWORDS: strategic, management, fuhaihuakang,

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I've got the paper. It's really good andproven to be very helpful. Thanks. Mike