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Strategic Management
C/M/2414. Theory of strategic management: exam notes
- WORDS:
- 9100
- DATE:
- 2011
- PRICE:
- 99.99 GBP
The paper looks into the theory of strategic management (SM) providing information on the determinants of success, forms of economic organization, changes affecting SM, features of strategic decisions and strategy, characteristics of SM and strategic development process, strategic models of PESTLE and customer analysis, links between capabilities and competitive advantage, forms of knowledge and intellectual capital, relationship between corporate and business strategies, portfolio management, innovation management, etc.
KEYWORDS: strategic management, PESTLE, customer analysis, competitive advantage, corporate strategy, business strategy,
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