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Strategic Management

C/M/2115. Strategic management at fractional jet companies

WORDS:
1150
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the shift from conventional commercial flight scheduling services to fractional ownerships. The issues faced by fractional jet companies’ management are examined along the lines of customer relationship management (CRM), operations management, financial and managerial accounting, human resource management (HRM), and sales and marketing management.

 

KEYWORDS: fractional jet companies, aviation industry,

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