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Strategic Management

C/M/1274. Strategic Management in Northern Rock

WORDS:
3350
DATE:
2009
PRICE:
39.99 GBP

The paper looks at the three key components of strategic management, i.e. strategic analysis, strategic formulation and strategic implementation, conducting a case study of Northern Rock that has recently suffered from the global financial crisis and needs effective strategic direction. The management strategy of the company is analyzed suggesting the ways of its effective implementation.

 

KEYWORDS: Northern Rock, Strategic Management,

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