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Strategic Management

C/M/1182. Theoretical approaches to strategic management and types of strategy

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper looks into the concept of strategic management (SM) reviewing theoretical views on SM, highlighting its importance in modern businesses, explaining rational and incremental approaches to strategy and focusing on action oriented strategy and people cantered strategy. Prerequisites of a successful strategy are discussed, the changing paradigm of the organisation and its effect on strategy are considered.

 

KEYWORDS: Strategic management, people centred management, participative decision making, action strategy,

 
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