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Strategic Management
C/B/3985. Strategic management in Toyota Motor Corporation
- WORDS:
- 2800
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the strategic management of Toyota Motor Corporation reviewing the history of the company and examining the strengths of Toyota production system (TPS), their overseas expansion, the strategy of organic growth, organisational culture, etc. Analysis is conducted of Toyota’s financial ratios for 2010, the company’s key success factors (KSF) are outlined, suitability of Toyota’s strategies is evaluated using SWOT (TOWS) analysis, the weaknesses of the manufacturing processes are identified.
KEYWORDS: Strategic management, Toyota Motor Corporation, Toyota production system, SWOT, key success factors, KSF,
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