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Strategic Management

C/B/3831. Strategic management of Wulvern Housing

WORDS:
4050
DATE:
2011
PRICE:
49.99 GBP

The paper looks at the strategic management of Wulvern Housing (WH), a UK company operating in home and housing construction. Theoretical underpinnings of strategic management are reviewed, the goals set by the company are defined focusing on their policy of corporate social responsibility (CSR) and serviceability. Strategic analysis of WH is conducted using the models of Porter’s Five-Forces and PEST. Recommendations are suggested about quality control and house pricing providing a step-by-step action plan of the project implementation.

 

KEYWORDS: Strategic management, Wulvern Housing, corporate social responsibility, CSR, Porter’s Five-Forces, PEST,

 
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