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Sport Management

C/M/1235. Role of external environment in managing of leisure and sports organisations

WORDS:
2000
DATE:
2009
PRICE:
29.99 GBP

The paper examines the role of external environment in sports management highlighting its importance and discussing the need for sports and leisure organisations to adapt and correctly respond to the uncertainty. The tools of environmental analysis are described including SWOT, Porter’s 5 forces and PESTLE models. A case study of Information Technology (IT) influence on sports management is presented.

 

KEYWORDS: Sport management, Leisure, Porter’s 5 forces, PESTEL,

 
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