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Sales Management
C/M/438. Limitations to Sales Force Automation (SFA)
- WORDS:
- 1000
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This report has been aimed at analyzing the factors that have led to the failure of sales force automation (SFA) within sales management across different industries. SFA has stemmed during the 1980s as a viable option for sales support function in order to increase its efficiency and effectiveness. Although many companies have invested heavily in such systems but the output have not been convincing, therefore the report looks at some of the limiting factors for SFA.
KEYWORDS: SFA, Sales Force Automation, Sales, Marketing, Organizational Behaviour, Technology,
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