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Sales Management

C/M/1942. Sales Management and Marketing Strategies of Mitsubishi Heavy Industries Ltd

WORDS:
4550
DATE:
2011
PRICE:
49.99 GBP

The paper looks at the use of sales management techniques in the marketing strategies of Mitsubishi Heavy Industries (MHI). A correlation between sales and marketing is established, the background of MHI is described, the features of sales management in heavy industries are addressed with reference to HRM.

 

KEYWORDS: Sales Management, Marketing strategy, Mitsubishi Heavy Industries,

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sales management role force success company business foot organizations dissertation marketing industries ltd heavy mitsubishi mean strategies locker traditional critique current review sfa limitations automation accepted models downsizing c manager applicability potential function
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