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Retail Management
S/M/17. The Uniformity of the High Street
- WORDS:
- 2500
- DATE:
- 2003
- PRICE:
- 29.99 GBP
Many people believe that the high street is becoming uniform and that fashion retailing has much in common with fast food which is referred to as McFashion. McFashion has been found to be fast, disposable, easy, unitimitating and homogenous. It is believed to be dishing out uniformity and consistency and is analogous to fast food. McFashion is a broad low cost play and a focused differentiation at the same time. This assignment highlights how there is a lack of differentiation within the high street as many shops are increasingly uniform in both stock and layout as the high street multiples continue to dominate at the expense of the independents.
KEYWORDS: uniformity, street,
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