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Relationship Management

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C/M/2365. An evaluation of the effectiveness of relationship marketing. Case studies Ryan Air, Sainsbury's, Amazon and Virgin Atlantic

WORDS:
2100
DATE:
2011
PRICE:
29.99 GBP

This paper focuses on relationship marketing (RM) and aims to answer a variety of questions. The first question asks “Discuss the impact technology has had on RM and how you see the future for relationship marketing.” The second question is “Explain what is meant by the “Not for Profit” sector and discuss the role of RM in this sector compared to the private sector”. The paper then focuses on Sainsbury, and aims to suggest ways in which they could improve their relationship with customers. The next section discusses Ryanair in relation to the transactional view of marketing and relationship marketing. The paper then looks at the concept of permission marketing in reference to Amazon, and details the benefits this has on customers. Virgin Atlantic is then introduced, and the paper examines the extent to which RM is used there, and details the different types of relationships at Virgin. Conclusions are made regarding the way in which the RM theory explains relationships over time with direct reference to the loyalty ladder.

 

KEYWORDS: Relationship marketing, RM, technology, Not for Profit, Sainsbury, Ryanair, transactional view, permission marketing, Amazon, Virgin Atlantic, loyalty ladder.,

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C/M/2337. Emotional intelligence and its managerial implications

WORDS:
2450
DATE:
2011
PRICE:
29.99 GBP

The paper examines the concept of emotional intelligence explaining the difference between intellective and non-intellective factors, identifying conceptual characteristics of emotional intelligence, and evaluating the importance of emotional intelligence for self-awareness, self-management, management of others’ emotions, relationship management, etc. Managerial implications of emotional intelligence are highlighted.

 

KEYWORDS: Emotional intelligence, managerial implications,

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C/M/2287. Strategic role of relationship marketing: case studies of Ritz Carlton and Oriflame

WORDS:
1500
DATE:
2011
PRICE:
19.99 GBP

The paper examines the concept of relationship marketing (RM) in the context of consumer behaviour, company strategy and long term success. The role of RM in customer retention and satisfaction is explained making references to related academic research and examples of RM practices used by Ritz Carlton and Oriflame.

 

KEYWORDS: relationship marketing, Ritz Carlton, Oriflame,

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C/M/1899. Examination of Boots loyalty card scheme

WORDS:
1100
DATE:
2011
PRICE:
19.99 GBP

This paper examines Boots loyalty card scheme, the advantage card. The paper aims to examine relationship marketing and consumer society. An outline the scheme is provided, and the paper discusses how it benefits both boots and customers. The ethical considerations of the advantage card are discussed, and the paper concludes by assessing how useful the card may be to other marketing practitioners.

 

KEYWORDS: Boots, Loyalty card scheme, advantage card, relationship marketing, consumer society!,

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C/B/3310. Strategic analysis of Innocent Drinks

WORDS:
3650
DATE:
2010
PRICE:
39.99 GBP

This paper examines Innocent Drinks, a smoothie manufacturer. The paper aims to strategically analyse the position of the company through use of Porter’s five forces analysis, which also examines the market trends and generic strategies. Resource based view analysis is also presented, discussing tangible and intangible assets, as well as capabilities. The paper then performs a relationship marketing analysis, which examines the organisations supply chain. Conclusions are made regarding recommendations that Innocent Drinks should adhere to in order to maintain and even further their position.

 

KEYWORDS: Fast fashion, innocent drinks, smoothie, porter’s five forces analysis, market trends, generic strategies, Resource based view analysis, tangible, intangible assets, capabilities, relationship marketing analysis, supply chain,

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C/M/1066. Negotiation techniques in resolving conflict

WORDS:
1000
DATE:
2009
PRICE:
19.99 GBP

The paper reports on a role play devoted to the negotiation between the Airport authority and the baggage handling service over the inadequacies of the service quality. Recommendations are suggested about the best negotiation practices to resolve the conflict situation and resume flawless customer service. Various situational factors in negotiation are evaluated.

 

KEYWORDS: Negotiation, conflict, role play,

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P/B/832. Role of architecture and relational contracts in achieving competitive advantage

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the network of the relational contracts within and around a company known as ‘architecture’. Types of relational contracts are described, the role of architecture as a distinctive capability in achieving competitive advantage is highlighted pointing out possible disadvantages of architecture.

 

KEYWORDS: role, architecture, relational, contracts, achieving, competitive, advantage,

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P/M/780. Relationship Marketing and Key Account Management in BT broadband service

WORDS:
2500
DATE:
2006
PRICE:
29.99 GBP

The paper examines the concepts of Relationship marketing (RM) and Key account management (KAM) providing their definitions and investigating their use by British Telecom (BT) in their broadband services. Recommendations related to RM and KAM are made for BT to get competitive advantage over their rivals within the broadband Internet industry.

 

KEYWORDS: Relationship marketing, key account management, broadband, BT, British Telecom,

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E/M/118. Conflict within an organisation may be regarded as avoidable or inherent, functional or dysfunctional. What are your views on conflict and what would be the implications of those views for management policies?

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the concept of organisational conflict reviewing academic approaches to the types, outcomes and sources of conflict, strategies for managing conflicts, etc.

 

KEYWORDS: conflict, organisation, regarded, avoidable, inherent, functional, dysfunctional, views, conflict, implications, views, management, policies,

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P/M/685. Issues of relationship management

WORDS:
3000
DATE:
2005
PRICE:
39.99 GBP

The paper addresses the issues of relationship management reviewing literature on the agency theory, relationship marketing, employment relationship, etc. Characteristics of CRM and HRM are outlined, their importance for businesses is highlighted using the example of Thalys, a European rail transport passenger service. Relationship management in profit and non-profit organisations is compared. Issues of relationship management

 

KEYWORDS: Relationship management, CRM, employee, Thalys, agency theory,

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