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Relationship Management
P/M/685. Issues of relationship management
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper addresses the issues of relationship management reviewing literature on the agency theory, relationship marketing, employment relationship, etc. Characteristics of CRM and HRM are outlined, their importance for businesses is highlighted using the example of Thalys, a European rail transport passenger service. Relationship management in profit and non-profit organisations is compared. Issues of relationship management
KEYWORDS: Relationship management, CRM, employee, Thalys, agency theory,
Other Papers On: Relationship Management
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Keywords Tag Cloud
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