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Relationship Management
C/M/1899. Examination of Boots loyalty card scheme
- WORDS:
- 1100
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines Boots loyalty card scheme, the advantage card. The paper aims to examine relationship marketing and consumer society. An outline the scheme is provided, and the paper discusses how it benefits both boots and customers. The ethical considerations of the advantage card are discussed, and the paper concludes by assessing how useful the card may be to other marketing practitioners.
KEYWORDS: Boots, Loyalty card scheme, advantage card, relationship marketing, consumer society!,
Other Papers On: Boots Group Plc
Other Papers On: Relationship Management
Other Papers On: Customer Loyalty
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Keywords Tag Cloud
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