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Project Management

C/M/1275. Launching London Cycle Hire Scheme

WORDS:
5100
DATE:
2009
PRICE:
59.99 GBP

The paper examines the possibility of launching a new bicycle rental service in central London called Cycle Hire Scheme (CHS), presenting managerial approaches to the planning and implementation of the project contracted by a fictional transport operator. Recent history of bicycle initiatives is reviewed, the market for short-hire bicycle schemes in London is investigated, feasibility research for CHS is conducted, resources necessary for the project are identified, a marketing strategy is developed.

 

KEYWORDS: project management, public transportation, Cycle Hire Scheme, London bicycle rental service,

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