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Organisational Structure

C/M/1411. Organisation behaviour, culture and strategic analysis of Real Estate Broker

WORDS:
4400
DATE:
2010
PRICE:
49.99 GBP

The paper looks into the theory of organisational behaviour and culture applying it to the case study of the UAE company Real Estate Broker (REB). The background of the company is reviewed, their subcultures and cultural values are defined, organisational structure is described and analysed with relation to the cultural values and behaviour at different levels of management. Internal analysis of REB is conducted using McKinsey’s 7S model, external PESTEL and SWOT analysis is conducted, change options for the company are considered, recommendations to the company management are suggested.

 

KEYWORDS: REB, Real Estate Broker, Organisational Culture, SWOT, PESTLE, Change Management, McKinsey’s 7S,

 
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