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Organisational Effectiveness
S/M/563. Critical analysis of balanced scorecard with case study on Apple Computer Inc.
- WORDS:
- 2700
- DATE:
- 2010
- PRICE:
- 29.99 GBP
Focusing on the computer manufacturer, Apple Inc, the paper aims to analyse the company's balanced scorecard debating the merits and demerits of assessing a business using balanced scorecard. Whilst recognizing the importance of the system to aid strategic development, there is also an understanding that in order to make it become more realistic as an organizational tool, it is important to consider what assumptions and external shocks may prevent the realization of the company's vision.
KEYWORDS: Balanced scorecard, BSC, Apple Computer Inc, organisational effectiveness, strategic development,
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