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Organisational Effectiveness

C/HR/563. Creativity in business and organisational performance: managerial perspective

WORDS:
3400
DATE:
2009
PRICE:
39.99 GBP

The paper examines the nature of business creativity explaining its difference from artistic creativity, establishing the link between creativity and motivation, outlining the components of creativity, and discussing managerial practices that can affect creativity and encourage creative people.

 

KEYWORDS: Creativity, innovation, motivation!,