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Organisational Development

C/M/827. Creativity and organisational development

WORDS:
3000
DATE:
2008
PRICE:
39.99 GBP

The paper looks at the role of creativity in the development of the marketing mix strategy presenting the example of Jaguar cars and offering a review of literature related to management styles, creativity in organisational culture and employee motivation, creativity in brand development, the features of learning organisations, etc.

 

KEYWORDS: Creativity, brand, motivation, organisational culture, Jaguar cars, management style,

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