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Organisational Culture

C/M/2151. Analysis of Virgin's organisational culture and evaluation of Branson's leadership style

WORDS:
3850
DATE:
2011
PRICE:
39.99 GBP

This paper examines the organisational culture at Virgin, and aims to identify Richard Branson’s leadership style. Virgins organisational culture is discussed in reference to topics like subordination, conservatism, and antipathy. The paper examines the HR model that is used at Virgin in relation to recruitment and leadership. Richard Branson’s leadership style is then assessed through examination of topics like motivation, organisational structure, and establishing direction. Branson’s approach to people management is examined, and the paper concludes with recommendations for Virgin.

 

KEYWORDS: Virgin, Richard Branson, leadership, organisational culture, subordination, conservatism, antipathy, HR model, motivation, organisational structure, people management,

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