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Organisational Culture
C/M/1213. Technological advancements and cultural change at BBC
- WORDS:
- 4500
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the macro and micro environment of the BBC conducting PESTEL and SWOT analysis, discussing technological advancements and cultural change that the company adapted to in the 1990s, highlighting the challenges of change for the organisation and suggesting recommendations for developing a decentralised and ‘mission-oriented’ organisational structure.
KEYWORDS: BBC, organisational change, cultural change, technological advancements, PESTEL, SWOT,
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