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Organisational change

C/B/146. GSK (GlaxoSmithKlein) merger: analysis of change management

WORDS:
5000
DATE:
2004
PRICE:
59.99 GBP

This report provides a detailed analysis of the GSK (GlaxoSmithKlein) merger in terms of change management. It considers the original status of companies involved before the merger, provides the overview for the company and pharmaceutical market, the transformational process and contemporary status of the company, comprehensively analysing (using Forcefield Analysis analyses as one of the tools as well as other academic models) the particular changes which took place within the company speculating upon the current and future outcomes. The report also includes PEST and SWOT analyses. This paper is based on the case study from the book by Johnson and Scholes 'Exploring Corporate Strategy: text and cases '.

 

KEYWORDS: gsk, glaxosmithklein, merger, change, management,

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