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Leadership

C/M/2237. An examination of the change management process following a merger

WORDS:
1550
DATE:
2011
PRICE:
19.99 GBP

This paper examines the change process following the merger of two advertising agencies. The paper presents the background to the merger, and follows by outlining what the main tasks of the organizations leaders are. The way in which the process of change has been led is also examined before conclusions are made.

 

KEYWORDS: Change process, change management, merger, leadership, leader,

 
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